We make fake data so you can ship real software
Example Company was founded in 2019 by two former data infrastructure engineers who were tired of writing one-off Faker scripts and waiting weeks for security review on every staging refresh. (Founders, customers, and milestones below are all fictional.)
Our story
From a Friday-afternoon side project to the synthetic data platform trusted by Fortune 500 engineering teams.
Founded in a Mission District garage
Alice Example and Bob Sample, both former data engineers at Acme Corp, prototyped the first version of Example over a weekend. Their goal: make it as easy to seed a database as it is to spin up a Docker container.
Seed round — $4.2M
Led by Placeholder Capital with participation from Mockingbird Ventures. Hired our first five engineers and shipped public beta of the CLI.
First 100 paying customers
Crossed 100 paying customers including Northwind, Contoso, and Fabrikam. Launched the warehouse and BigQuery-style connectors.
Series A — $22M
Led by Sample Partners. Opened a London office. Released the healthcare and financial services schema packs and signed our first three Enterprise contracts.
Compliance program launched
Completed our first annual third-party security audit. Began offering regulated-industry deployments for healthcare customers. Shipped the differential-privacy generation mode.
Series B — $65M
Led by Mock Capital. Crossed 1,000 paying customers. Launched VPC deployment for Enterprise. Acquired Stochasticly, a competing schema-inference startup, for $11M.
Government-authorized deployment
Cleared the authorization process for US federal government use. Signed contracts with three federal agencies and a classified program office. Crossed $40M in ARR.
Today
175 employees across San Francisco, London, and Singapore. 1,400+ customers. Building toward our north-star metric: making it boring to populate any environment with realistic data.
Our mission and values
What we believe about the work we do.
Privacy is a feature, not a feature flag
We started Example because anonymization is a fundamentally weak guarantee. Synthetic data lets teams move fast without trading away their users' trust.
Determinism over magic
The same seed should always produce the same data. Reproducibility is more valuable than novelty, especially in tests and CI.
Ship the boring parts
Most engineering time gets eaten by undifferentiated plumbing. We build the boring parts of data infrastructure so our customers can focus on what makes their product unique.
Leadership team
The people steering Example Company.
Alice Example
Co-founder & CEO
Previously a staff engineer on the data platform at Acme Corp. Studied computer science at a large state university. Writes a quarterly engineering newsletter that is read by approximately seven people, all of whom are her parents.
Bob Sample
Co-founder & CTO
Built the streaming pipeline at Acme Corp that processed payments for a major sporting event in 2018. Studied math at a Canadian university. Known internally for his strong opinions about Postgres versioning.
Carol Mock
VP of Engineering
Joined in 2022 from Initech, where she ran the connector engineering team. Leads our 75-person engineering org across San Francisco and London. PhD in distributed systems.
Dave Test
Chief Revenue Officer
20 years in enterprise software sales, most recently at Contoso. Joined in 2023 to build out our enterprise GTM motion. Based in our New York office.
Eve Fixture
Chief Information Security Officer
Owns our internal security program and compliance posture. Previously the security lead at Umbrella. Frequent speaker at regional security meetups.
Frank Stub
VP of Product
Joined in 2021 as our second PM. Now leads a team of nine. Previously at Fabrikam and ACME Corp. Lives in Lisbon and works on Pacific time, which he claims he enjoys.
By the numbers
Example Company as of Q1 2026.
Careers
We're hiring across engineering, sales, and operations. Remote-friendly in the US, UK, Canada, Portugal, and Singapore.
Engineering
Open roles include Staff Software Engineer (Distributed Systems), Senior Engineer (Connectors), and Engineering Manager (Schema Inference). Most engineering offers fall between $185k and $310k base depending on level and location.
Go-to-market
Enterprise Account Executive (NYC, London), Solutions Engineer (remote US), and Developer Advocate (remote). OTE for AE roles is $260k–$340k.
Operations & G&A
Senior Financial Analyst, People Operations Manager, and Technical Recruiter. Hybrid (3 days in office) from San Francisco HQ.
How we hire
Initial recruiter screen, hiring manager conversation, work-sample exercise (paid for engineering and SE candidates), and a panel round. We aim to close interview loops within three weeks.
Contact
The fastest way to reach the right team.
Sales
sales@example-company.example
+1 (415) 555-0142
Monday–Friday, 6am–6pm PT
Support
support@example-company.example
Pro and Enterprise customers should use the in-product help widget for fastest response.
Security
security@example-company.example
PGP key available at example-company.example/security
Responsible disclosure: 90-day window.
Press
press@example-company.example
Media kit and executive bios available on request.
Partnerships
partners@example-company.example
Reseller, integration, and co-marketing inquiries welcome.
Offices
San Francisco (HQ): 1234 Example Street
London: 1 Sample Place
Singapore: 99 Mock Avenue